ABOUT US

Exploring Our Journey: Unveiling the History, Values, and Commitment of Wira Food Trading Sdn. Bhd.

Wira Food Trading Sdn. Bhd. is a fast-growing local wholesaler and distributor of frozen imported meats and seafood. The company's management team has extensive experience in importing and distributing, resulting in high-quality products and excellent customer service. Wira Food excels in custom meat cutting for wholesale and retail packing.

The Cold Storage facility that Wira Food operates in Puchong, Selangor, is fully equipped and benefits from a strategic location. This enables the company to preserve the product's freshness as well as its quality, thereby ensuring that customers receive the best.

One of Wira Food's strengths is its diverse clientele, which includes Franchise Outlets, Super/Hyper Markets, Caterers, Airlines Contractors, and Retail consumers. The company's ability to serve multiple industries is demonstrated by its diverse clientele. All of their products are Halal-certified by JAKIM, demonstrating their commitment to meeting the dietary and cultural needs of their customers.

The company's success is due to professional sales, marketing, warehousing, and distribution. Wira Food constantly improves its Product Listing, Prices, and Services to meet the diverse needs of their customers. Their commitment to improvement shows their desire to remain a market leader.

Wira Food Trading Sdn Bhd has a bright future. The company is well-positioned to seize opportunities in the dynamic and competitive market with a solid foundation, a commitment to quality, and a customer-centric approach. As demand for frozen imported meats and seafoods rises, Wira Food remains committed to providing excellence and satisfaction to its valued customers, strengthening its position as a reliable and preferred wholesale and distribution

partner.

OUR HISTORY

From Humble Beginnings to Culinary Excellence: Tracing the Inspiring Journey of Wira Food Trading Sdn. Bhd. Through the Years

Established in 2007, Wira Food Trading Sdn Bhd embarked on a remarkable journey to become a leading player in the wholesale and distribution industry, specializing in Frozen Imported Meats and Seafoods. With a strong focus on quality products and remarkable customer service, the company experienced steady growth, leading to its official incorporation on December 3, 2010. This milestone marked a significant turning point, providing a formal structure and opening doors for further expansion.

Initially catering to local customers in and around Puchong, Selangor, Wira Food's reputation for reliability and excellence propelled its expansion into a wider market. The company began serving renowned Franchise Outlets, Super/Hyper Markets, Caterers, Airlines Contractors, and Retail consumers, forging valuable partnerships along the way. This strategic growth allowed Wira Food to extend its reach and meet the diverse needs of a broad range of clients.

As part of their commitment to staying at the forefront of the industry, Wira Food invested in modernizing their operations. Their state-of-the-art Cold Storage facility became a vital asset, ensuring optimal product storage and handling. By embracing the latest advancements, the company
maintained the highest standards of freshness and quality throughout the supply chain, further solidifying their reputation.

Today, Wira Food Trading Sdn Bhd is a reputable and established wholesale and distribution company. Their journey from a modest local business to a respected industry leader demonstrates their commitment, flexibility, and unwavering dedication to meeting customer needs. The company consistently strives to exceed customer expectations, with the goal of establishing its position as market leader in the coming years.

Our Corporate Statement

Our Corporate Statement is more than just words—it's our identity, our compass, and our promise to our stakeholders. It represents our values, mission, and vision and underpins our business philosophy.

MISSION

VISION

OUR MISSION

Our mission is to deliver consistently superior products that satisfy the culinary needs of our customers, while providing the best service and forming lasting partnerships. We are committed to sourcing the finest ingredients, implementing sustainable practises, and continually enhancing our processes in order to exceed customer expectations and enhance the quality of cuisine.

OUR VISION

To be a global leader in the wholesale and distribution industry, recognized for our commitment to delivering high-quality food products, fostering sustainable practices, and enriching the culinary experiences of our customers.

OUR CORE VALUES

Firm Pillars of Success: Unveiling the Guiding Core Values of Wira Food .

Our company values form the cornerstone of our operations and guide us in every aspect of our business. These values reflect our commitment to excellence, integrity, and customer satisfaction:

Quality First

Prioritizing the delivery of high-quality products sourced from trusted suppliers and handled with care to maintain freshness and taste.

Customer-Centric

Putting customers at the forefront by understanding their needs, tailoring solutions, and exceeding expectations to build strong relationships.

Reliability and
Consistency

Being a dependable partner by providing reliable services, timely deliveries, and consistent product quality to earn trust.

Continuous
Improvement

Committed to ongoing growth through staying updated, investing in technology, and fostering innovation to enhance products and services.

OUR GROWTH STRATEGIES

Nurturing Success: A Deep Dive into the Strategic Growth Initiatives of Wira Food to Excel in the Market

To ensure continued success and expansion, Wira Food Trading Sdn Bhd has developed growth strategies that drive our future endeavors. These strategies focus on leveraging our strengths and capitalizing on market opportunities:

Diversification

Diversifying our product portfolio and entering new markets helps us reach more customers and reduce market risk. This strategy lets us meet consumer demands and maximise growth.

Strong Partnerships

Strategic partnerships with reputable suppliers, distributors, and industry stakeholders are our goal. We can leverage their expertise, open new channels, and improve our competitive edge by collaborating with like-minded organisations.

Innovation and Product Development

Operational Excellence

Diversifying our product portfolio and entering new markets helps us reach more customers and reduce market risk. This strategy lets us meet consumer demands and maximise growth.

OUR WORKFLOW

How we work- step by step

We have established a streamlined workflow that ensures efficiency and accuracy in our operations. Our workflow encompasses the following key steps:

Procurement and Inventory Management

Our team diligently procures high-quality frozen meats and seafood from trusted suppliers. We carefully monitor inventory levels to maintain optimal stock levels and ensure a steady supply of products.

Customized Cutting and Packaging

Upon receiving orders, our skilled professionals utilize their expertise to customize cuts and portion sizes according to customer specifications. This step allows us to provide tailored solutions that meet the unique needs of our diverse clientele.

Cold Storage and Warehousing

After the cutting and packaging process, our products are stored in our state-of-the-art cold storage facility. The temperature-controlled environment ensures the preservation of freshness and quality throughout the storage period, maintaining the integrity of our products.

Order Fulfillment and Delivery

Our dedicated team handles order fulfillment with precision and efficiency. They carefully pick and pack products, ensuring accurate quantities and proper packaging. We prioritize timely deliveries, utilizing reliable transportation methods to ensure our products reach our customers in optimal condition.

With our well-defined workflow, we maintain a smooth and systematic operation that enables us to deliver exceptional products and services to our valued customers. From procurement to delivery, every step is meticulously executed to ensure customer satisfaction and uphold our commitment to quality.